Wolfgang Puck Frozen Foods
Los Angeles, California
Implemented a media blitz over a two-day period for the arrival of world-famous Chef Wolfgang Puck to promote his frozen food line introduced into the Atlanta area. The coverage included all local television stations, newspapers and CNN nationally. In conjunction with the Kroger Cooking School, presented a series of cooking classes that were attended by over 300 people. Students got the opportunity to cook with Puck, taste his food sensations and purchase his books.