Wolf Camera Corporate Headquarters
Atlanta, Georgia
TSA developed and implemented a nationwide publicity plan for the company by creating a media press kit that is updated monthly with new angles for media promotion. With over 300 stores nationwide, we implemented a national media campaign announcing recent acquisitions and story lines about their rapid growth, while creating interest in each local market.
In addition to a strong print campaign including The Wall Street Journal, Atlanta Journal-Constitution, Chicago Tribune, San Jose Mercury News and other newspapers, we secured television and radio segments focusing on the new acquisitions and the company's CEO. TSA also assisted Wolf Camera & Video in developing a national receipt program for schools called "Focus On Kids"; this program gives classrooms free photographic prizes as incentives for participation.
TSA initiated a year-long field study, developed the materials and coordinated the press materials to launch the program. TSA created a consumer-friendly character that uses store managers in major markets in an educational way for media appearances.