Staples, Inc.
Atlanta, Georgia
Entering the Atlanta market, Staples was faced with an interesting scenario. How does Staples make a splash in the Atlanta market as the third of three office supply superstores?
TSA concepted and executed a series of grand opening events that garnered huge media coverage and, within a four-day period, put Staples on the metro map. The events included store dedications to Arthur Blank of Home Depot, former mayor Ivan Allen, Rabbi Arnold Goodman, a leading clergyman in the Atlanta area honoring 50 non-profit organizations and culminated with the dedication of Staples 1000th store featuring a soccer clinic taught by players from the Women's World Cup Soccer team.
This series of grand opening events helped Staples enter the Atlanta market aggressively and meaningfully contributing to one of the highest single sales days in Staples history.