Reproductive Biology Associates
Atlanta, Georgia
TSA developed and implemented a national campaign announcing two new breakthroughs in infertility. Through an AP wire feature story and other targeted print media, the combined stories reached over 125 million readers.
In addition to print media, the stories were covered in broadcast media locally, nationally and internationally. The local NBC, CBS, FOX and ABC affiliates and radio stations covered the story. Nationally TSA booked CNN, Nightline, The Today Show, Eye to Eye with Connie Chung, First Person With Maria Shriver, Good Morning America, Dateline NBC, ABC Evening News with Peter Jennings, NBC Nightly News with Tom Brokaw, Fox On Health, The American Journal, Extra and TV 3 in the Netherlands.
This campaign resulted in more than 2,000 calls to the practice inquiring about the technology. Other interviews included Newsweek, Men's Health, The New York Times, The Washington Post, The Los Angeles Times, Time Magazine, People, U.S. News & World Report.