Al Ries & Laura Ries
Atlanta, Georgia
Voted one of the top 100 most influential PR people in the 20th Century by PR Week, Al Ries is the marketing expert who transformed an industry by pioneering the concept of "positioning." He is the Chairman of Ries & Ries, an Atlanta-based marketing firm that does strategic planning work for major corporations. Al Ries is best known as the co-author of the business bestsellers, “The 22 Immutable Laws of Marketing”, “Positioning: The Battle for Your Mind”, “Marketing Warfare” and “Focus: The Future of Your Company Depends on It”.
With the publication of his book “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, Al and co-author Laura Ries chose The Spizman Agency to promote the book worldwide. Through the agency's focused efforts, Al and Laura have been positioned as experts in publications including The Wall Street Journal, The New York Times, Business Week, Fortune, Forbes, Bloomberg News, The Atlanta Journal & Constitution, The Washington Post, The Los Angeles Times, CNBC and numerous trade publications including Ad Age, AdWeek and PRWeek.
In addition, the agency positioned Al Ries as the expert branding commentator on the NBC affiliate WXIA-TV Channel 11 in Atlanta. Al appeared weekly commenting on numerous business topics on a featured segment on the Saturday Morning news.